About

Only One is an urban contemporary fashion brand rooted in authenticity, proudly carrying forward the legacy of its predecessors — Deep Blue, 1 of 1, House of Jeans, and Woodstack — retailers that have served inner-city communities throughout New York since the early 1990s. These stores helped define street culture by championing foundational brands such as Phat Farm, Sean John, FUBU, Ecko Unlimited, among others.

From that influential era, Only One stands as the last of its kind still making its presence known in today’s market. By understanding where street culture began, Only One pushes it forward — honoring its roots while creating history for the next generation.